Job Description

Position Overview

The Social Media Manager will be responsible for the growth, engagement, and overall health of Boy Smells’ owned social channels, as well as identifying and developing a presence on new and emerging platforms. You’ll ensure that social media efforts align with our brand mission—offering inclusive, high-quality scents and body care—and ladder back to our broader 360° marketing objectives.

Drive Strategy and Growth

• Develop and execute the brand’s social media strategy across existing and emerging platforms to increase reach, positive sentiment, and audience engagement.
• Set, track, and report on KPI targets for all channels to ensure sustainable growth.

Content & Campaign Development

• Create comprehensive social content strategies for brand campaigns, always-on initiatives, and ad-hoc moments—ensuring they connect back to overall marketing plans.
• Collaborate with creative teams to develop compelling in-house content that embodies Boy Smells’ brand values and sparks genuine conversation.

Storytelling & Commerce Balance

• Craft a compelling narrative that celebrates Boy Smells’ inclusive approach to fragrance while also driving conversion.
• Seamlessly blend brand storytelling with product-centric content to keep social channels fresh, engaging, and impactful.
• Ability to blend the brand voice and tone with culturally relevant content

Data-Driven Insights

• Produce regular, actionable performance reports and insights, and recommend adjustments to optimize social media campaigns.
• Oversee analytic tools and leverage data to refine strategies in real time.

Cross-Functional Collaboration

• Work closely with digital growth and acquisition marketing teams to sync paid and organic social efforts for maximum reach and ROI.
• Partner with the broader marketing, product, and creative teams to ensure consistency in brand messaging and aesthetic. 

Trend & Culture Monitoring

• Stay on top of social trends, cultural moments, and new platforms—anticipating shifts in consumer behavior and integrating them into the brand’s social strategy.
• Experiment with fresh content formats and engagement tactics to keep Boy Smells on the cutting edge of digital innovation.

You’re a natural storyteller

• You excel at translating the Boy Smells DNA—our irreverent, inclusive, and playful take on scent—into narratives that resonate and inspire.

You’re curious

• You’re passionate about fragrance and self-expression, always seeking to understand what drives our community. You listen closely to consumer feedback and use those insights to shape future content.

You’re driven

• You’re a self-starter who brings enthusiasm to tight deadlines and complex projects. Your attention to detail ensures that every social campaign is polished, impactful, and on-brand.

You’re a team player

• You thrive in collaborative environments, value diverse perspectives, and celebrate shared achievements. You’re excited to have a voice in shaping the future of Boy Smells and empowering others along the way. You have experience with management as this role will be responsible for managing creative contributors.

• 5-7+ years of experience leading social media strategies with a proven track record of measurable success
• Experience in lifestyle, fragrance, beauty, or related consumer goods industries
• Proficiency in social analytics tools and familiarity with CapCut and video editing tools
• Strong conceptual thinking, communication, and project management skills
• Exceptional eye for photography, visual design, trending content, and brand aesthetics
• Highly organized, able to juggle multiple projects and meet deadlines
• Demonstrated ability to create cohesive on-brand campaigns that elevate brand values

If you’re ready to shape the scent conversation and bring Boy Smells to new heights on social, we’d love to hear from you!

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