Job Description

Role Overview

ThreadBeast is on the lookout for a driven Social Media Manager ready to lead social as a business-critical function—not just schedule posts and reply to comments and messages. In this role, you’ll architect our brand voice across Instagram, TikTok, YouTube, and Snapchat, creating innovative campaigns that merge growth, creative excellence, and authentic community engagement. As the strategic engine behind our social channels, you’ll collaborate with cross-functional teams to translate big-picture vision into compelling, on-trend content. If you thrive in a fast-paced environment, have a keen pulse on what resonates online, and love turning insights into real impact, this is your chance to shape ThreadBeast’s digital presence—and own every aspect of our social success.

Who You Are

• You’ve moved beyond just “posting” and have real-world experience creating social strategies that drive measurable business results.
• You know how to take an idea and bring it to life—at pace. You thrive on hitting deadlines, iterating fast, and seizing every timely opportunity.
• You’re the first to spot a viral moment and understand each platform’s nuances, from analytics to audience behaviors.
• You transform product features and brand narratives into engaging, authentic social moments that cut through the noise.
• You excel at balancing strategy with hands-on execution—because you believe the best strategies only work when someone’s all in on making them happen.

In This Role, You Will

• Strategize and execute a distinct channel strategy that sets us apart, weaving together organic social media, engagement, and conversion. 
• Actively engage with our community, responding to inbound comments and messages promptly as well as grow our community with outward community engagement to brands and influencers.
• Work directly with our Art Director to brief our creative team, ensuring content is captured that will deliver results and effectively hit KPIs.
• Lead the strategic planning and execution of platform specific initiatives with a collective mindset, ensuring they remain on-brand.
• Define clear, ambitious goals and metrics for each channel and adapt strategies accordingly to maximize impact and return on investment.
• Oversee social media content calendars considering seasonal and cultural moments.
• Concept engaging content and pair with creative and thoughtful captions and hashtags.
• Provide insights on campaigns and projects to help refine strategies and approaches.
• Inspire creativity and excellence in all aspects of communication, setting a high standard for quality, authenticity, and impact that reflects our commitment to being different.
• Drive weekly, monthly, and quarterly reporting processes for social media results and work closely with the Head of Growth to provide insights, recommendations, and track against KPIs.
• Work closely with the Influencer Marketing team to integrate influencer content to align with the drop calendar and other opportunities.

Three-Month Expectations

• Grow social audience and engagement rates across all platforms by executing effective social campaigns.
• Establish efficient workflows and content planning processes to improve productivity.
• Implement tracking systems to measure performance and make data-driven decisions.

Six+ Month Expectations

• Hone in on a long-term social media strategy that contributes to overall business growth.
• Assess the need for additional team members and potentially lead the expansion of the social media team.

Qualifications

• 3+ years OWNING and EXECUTING social media strategy for a brand—defining KPIs, driving growth, and continually optimizing content based on performance data.
• Proficient in social media platforms: Instagram, TikTok, Facebook, X, YouTube, etc.
• Strong content creation skills, including copywriting - captions and community engagement.
• Excellent analytical skills; proven ability to interpret data and translate insights into actionable strategies. Experience with tools such as Dash Hudson, Canva, or other social platforms is a plus.
• Highly organized with excellent project management abilities, able to manage multiple campaigns in a fast-paced environment.
• Exceptional communication and interpersonal skills, including the ability to rally cross-functional teams around social initiatives.
• A proactive self-starter who thrives in a fast-paced environment.
• Prior experience mentoring junior team members and collaborating cross-functionally to achieve social KPIs.

What We Offer

• An opportunity to take full ownership of our social media strategy and make a significant impact.
• Work alongside a passionate team in a supportive and innovative setting.
• A salary and benefits package that values your expertise and contributions.
• Potential to grow with the company and shape the future of our social media efforts.

The base salary range for this position is $80-110K per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, a PTO policy, and many other progressive benefits.

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