Job Description

Summary: LSM is seeking a PPC master to join a team of like-minded and driven advertising specialists to spearhead PPC strategy and execution. LSM is an award-winning Google Premier Partner and Facebook Agency Partner headquartered in Brentwood, TN.

As a Senior Paid Search Manager, you will be responsible for planning, implementing, modifying and tracking primarily search campaigns across search engines, as well as extend into managing paid campaigns across other channels such as Facebook/Instagram, Programmatic, Twitter, LinkedIn, and other advertising platforms to maximize our client’s results and effectiveness. You will have the opportunity to learn and grow in a fast-paced agency environment and be an integral part of our agency. You will work closely and collaboratively with other members of the team to achieve our clients’ goals and objectives. If this sounds like the ideal career path for you, we encourage you to apply to join an engaging and rewarding agency at LSM today!

Responsibilities:

• Act as Paid Search lead for all media clients
• Build, monitor and optimize campaign performance and strategize paid media campaign optimizations in Google Ads, Local Service Ads and Facebook Ads Manager
• Monitor pay-per-click metrics consistently, set up the proper alerts and trigger proper departments in case of discrepancies
• Collaborate with paid media team members to ensure best practices are being implemented throughout all campaigns to drive results
• Write compelling ad copy that drives outstanding CTR and conversion rates that can be proven in A/B tests
• Discover campaign opportunities by analyzing tools such as Keyword Planner and SEMrush
• Optimize client campaign metrics through A/B testing, data analysis and customer feedback
• Eliminate any wasted spend by finding low quality and underperforming aspects of campaigns
• Determine optimal bid strategies that produce the maximum ROI profitability
• Monitor and maintain campaign budgets, pacing and bid adjustments
• Analyze performance data to find trends and opportunities for improvement
• Generate consistent, high-quality digital advertising results based on client goals
• Work with other internal teams, including SEO, content, creative, and web development to create holistic digital ad campaigns
• Present strategy and media recommendations and communicate campaign results to Account Managers and clients to achieve client goals
• Stay up to date on digital media trends

Qualifications:

• Required:
• 3-5 years of Paid Search experience
• Skilled with Excel, Excel Pivot Tables and data mining
• Excellent written and verbal communication skills
• Experience with Google’s portfolio of products, specifically Performance Max, Demand Gen, and YouTube
• Strong experience establishing and implementing digital campaign measurement strategies and solutions, including conversions APIs, Floodlight tags, Google Analytics configurations, etc.
• Strong analytical skillet, with experience presenting campaign insights and optimization recommendations
• Experience managing lead generation & sales-focused Paid Search campaigns
• Preferred:
• Knowledge of advertising platforms like Facebook/Instagram Ad, Programmatic Ads to constantly test new ads, monitor results and adjust campaigns to increase performance
• Experience with Local Paid Search, managing PPC for businesses with franchise models
• Ability to prioritize and organize projects
• Open-minded and quickly adapts to new situations

Benefits:

• Paid time off & Company Paid Holidays
• 401(k) plan
• Health/Dental/Vision Insurance
• Work computer provided
• Remote working flexibility
• Paid maternity & paternity leave

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