Job Description

Bridgera is looking for a resilient and experienced Marketing Manager to join our growing team in Raleigh, NC!

The Opportunity:

The Marketing Manage r is responsible for driving both organic and paid traffic growth through impactful SEO and SEM strategies. This role develops and executes comprehensive marketing strategies that drive brand awareness, engage target audiences, and contributes to successful business growth.

A Glimpse Into Your Day:

• Lead, mentor, and manage a high-performing team to achieve departmental and organizational goals
• Plan, execute, and manage pay-per-click (PPC) campaigns across platforms such as Google Ads and LinkedIn Ads to drive traffic and conversions
• Write and optimize ad copy to improve click-through rates (CTR) and maximize conversions for SEM campaigns
• Continuously monitor and refine SEM performance by adjusting bids, targeting, and strategies to meet ROI goals
• Implement A/B testing for landing pages, ad creatives, and content to maximize conversion rates and campaign performance
• Analyze both organic and paid search performance metrics, generate reports, and provide actionable insights for continuous improvement
• Conduct in-depth keyword research to uncover opportunities for organic traffic growth and optimize SEM strategies
• Enhance website content, metadata, and structure to improve search engine visibility and rankings
• Manage technical SEO elements, including site performance, indexing, and mobile optimization, to ensure optimal search engine performance
• Develop and implement strategic link-building initiatives to boost domain authority and enhance SEO results
• Monitor and analyze organic performance metrics using tools such as Google Search Console, SEMrush, and similar platforms to identify opportunities for improvement
• Align SEO and SEM efforts to ensure consistent search visibility and effective audience targeting across channels
• Keep current on industry trends, algorithm updates, and new SEM platform features to maintain competitive edge
• Drive lead generation through targeted marketing campaigns; track, measure, and adjust strategies to enhance campaign effectiveness and performance
• Additional duties as assigned

Who You Are:

• High School Diploma or GED
• Minimum five (5) yrs of marketing experience
• Experience with paid campaigns
• Excellent copywriting and verbal communication skills
• Proven success in managing paid search campaigns and driving organic search performance
• Effectively communicates complex concepts in a clear and accessible manner for all audiences
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies
• Proficient in utilizing tools such as Google Ads, Google Analytics, SEMrush, Ahrefs, and similar platforms
• Experience collaborating with cross-functional teams, including design, content, and product departments
• Strong knowledge of HTML, CSS, and website structure for technical SEO optimization
• Ability to effectively plan and prioritize tasks to ensure efficient execution and meet deadlines
• Experience in Software as a Service (SaaS), Internet of Things (IoT), or custom solutions industry
• Proficient in Microsoft Office Programs
• Bachelors degree in marketing, graphic design, or a related field from an accredited institution preferred
• Experience working with a global team, preferably leading or mentoring team members preferred
• Experience working with small companies (250 employees or less), preferably in a start-up environment preferred

Preferred Requirements:

• Bachelor’s degree in marketing, graphic design, or a related field from an accredited institution
• Experience working with a global team, preferably leading or mentoring team members
• Experience working with small companies (250 employees or less), preferably in a start-up environment

Travel Requirements:

• Ability to travel up to 10% of the time

Exclusive Benefits:

• Unlimited PTO from your very first day — guilt-free time off is our promise!
• A comprehensive suite of health, dental, vision, and other insurances
• 401(k) plans with employer matching
• Reimbursements for both gym memberships and cell phone expenses*

About BRIDGERA:

Bridgera is a custom software services company that specializes in developing and managing custom business applications ranging from web and mobile apps to specialized ERP and IoT solutions. We are headquartered in Raleigh, North Carolina, USA with Offshore Delivery Centers in India. We are an entrepreneurial organization that rewards excellence, initiative, and pride of ownership. Our diverse workforce and inclusive work culture strives to bring out the best in our teams. We take pride in our long-standing relationships with both clients and employees.

Life @ BRIDGERA:

At Bridgera we believe in bringing out the best in each team member. We are passionate about service delivery excellence and strive to create a work environment where we all enjoy what we do. We have a reputation for being highly responsive, transparent and results oriented. Our work ethic is simply captured in this phrase: “Think like the Client”. We do not micro-manage. However, we are particular about being reachable and available to our teams and clients, and ensuring we are meeting our commitments on time with desired quality.

Bridgera is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. Bridgera is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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