Job Description

Digital Marketing Job Requirements and Responsibilities:

• Plans and executes all web SEO/SEM database marketing email social media and display advertising campaigns.
• Designs builds and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Selfmotivated yet customerfocused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate

Education Experience and Licensing Requirements:

• Bachelors or masters degree in marketing or a related field
• Proven working experience in digital marketing particularly within the industry
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends SEMRush etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML CSS and JavaScript development and constraints

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